date:Jun 24, 2013
012, the Innova Database tracked 21% more products containing coconut or with coconut flavor than in 2011.
Touted for its hydration benefits, potassium-rich coconut water has been positioned as both a sports recovery beverage and a lower-calorie alternative to sweetened juices and soft drinks. To stand out in an oversaturated market, companies are adding extras, such as pulp or probiotics, or offering different formats and flavors.
Brooklyn-based RealBeanz supplemented its canned coffee bevera