date:Jun 24, 2013
As consumers continue to go loco for coconut water, a new wave of products has the trend trickling into other categories. Think frozen novelties and powdered sports drink mixes.
Ive seen coconut water used in a prepared vodka cocktail and in whipped toppings as a dairy alternative, said Lu Ann Williams, director of innovation at Duiven, The Netherlands-based Innova Market Insights. Its also been used in smoothies for kids. The popularity of coconut water has spread to other categories, and in 2