date:Jun 24, 2013
bles and dozens of sauce-based varieties, consumer feedback consistently showed a preference for even more varieties of flavors and seasonings.
While the General Mills RD team could have started from scratch, spending valuable time and resources to experiment with brand new formulations and flavor combinations, they instead turned to Burley Foods, Edina, Minn. By tapping into the companys open innovation strategy, also known as the General Mills Worldwide Innovation Network (G-WIN), Burley Food