Yogurt: the new Pepsi challenge
date:Jun 24, 2013
is hyper-competitive.

Traditional yogurts from General Mills Inc's (GIS.N) Yoplait and Danone's (DANO.PA) Dannon often use eye-popping discounts. Even Chobani, the darling of the Greek yogurt craze, has been running promotions more often. The competition was so fierce that Kraft Foods (KRFT.O) pulled its Athenos line of Greek yogurt in 2012, only two years after its launch.

PepsiCo is expected to fare better, said Wells Fargo analyst Bonnie Herzog, but a lot will ride on how much PepsiCo opens
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