date:Jun 20, 2013
f coffee by younger consumers in 18-24 age group fell to 41% from 50% last year, and for those in 25-39 age group fell to 59% from 63%.
Conversely, overall daily consumption of coffee among those 60+ rose to 76% from 71% in 2012, and for those 40-59 to 69% from 65%last year.
NCA president and CEO Robert Nelson said: NCA research finds that American coffee consumption continues to trend upward as consumers respond to variety and convenience.