Coca-Cola, Red Bull prop up beverage brand value
date:Jun 20, 2013
$3 billion).

PepsiCo tried to find a mid-calorie position with the launch of the Pepsi Next brand, while Coca-Cola replaced Sprite in the United Kingdom with a reformulated version using a natural sweetener.

The BrandZ report noted interest in additional energy benefits drove the performance of Red Bull and Gatorade G Series Pro Carb Energy Chews.
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