date:Jun 20, 2013
, took aim at the breakfast category with the launch of Mountain Dew Kickstart, a caffeinated and carbonated breakfast drink aimed primarily at millennials.
The attempt to link drink and food relates to larger trends, such as the increase in at-home entertainment, which influences when and where consumers drink and eat, the BrandZ report noted.
A final strategy implemented by beverage makers to drive brand value was adding new options to meet consumer desire for healthier and functional beve