Coca-Cola, Red Bull prop up beverage brand value
date:Jun 20, 2013
the category.

Several companies attempted to increase volume by marketing connected to meal occasions.

BrandZ said Coca-Cola paired its brand with food, including snacks, and in supermarkets displayed beverages near pizza. The company also opened its Shopper Innovation Experience Center during 2012. Meanwhile, PepsiCo developed liquid meal replacements, combing its expertise with the companys Quaker Oats brand. Mountain Dew, a PepsiCo brand that turned in a brand value of $2.5 billion in 2013
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