date:Jun 20, 2013
that uses viral social media, and PepsiCo, with the launch of Live For Now, its first global campaign, were among the leaders on the marketing front in 2013, BrandZ said, but it was Red Bull that stood out.
Not surprisingly, the most daring marketing effort last year came from Red Bull with its sponsorship of Felix Baumgartner, who gained the worlds attention with a 24-mile free-fall to earth from the edge of space, BrandZ said. Red Bull moved ahead of Pepsi as the third most valuable brand in