Coca-Cola, Red Bull prop up beverage brand value
date:Jun 20, 2013
013 brand value of $9.8 billion, good enough for No. 4 on the soft drink list, but down 5% from 2012. Rounding out the top 5 was newcomer Nescafe, which had a brand value of $5.6 billion in 2013. Other strong movers in 2012 included Sprite, up 9% to $4.1 billion (No. 8), and Gatorade, up 9% to $3.8 billion (No. 10).

Among the strategies implemented by the beverage brand leaders in 2013 were shopper marketing, pairing with food and brand extension.

Coca-Cola, through its Open Happiness campaign
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