date:Jun 20, 2013
h for determining brand value is based on data gathering from more than two million consumers and more than 10,000 brands in over 30 countries.
The 7% growth in the Coca-Cola brand drove a 5% increase in the brand value of the overall soft drink category, according to BrandZ. Diet Coke turned in the second largest brand value in 2013 at $13.7 billion, down 2% from 2012, while Red Bull posted brand value of $10.6 billion, up 6% from a year ago. Coca-Colas chief competitor, PepsiCo, Inc., had a 2