date:Jun 20, 2013
In 2013, Coca-Cola generated brand value of $64.7 billion, up 7% from 2012. The total gave the Atlanta-based company the No. 5 overall position among the most valuable global brands survey, trailing three technology companies Apple, Google and IBM and one fast-food company McDonalds.
Every year, BrandZ and Millward Brown Optimor calculate and rank brands based on their global value. Brand value is defined as the dollar amount a brand contributes to the overall value of a corporation. Researc