date:Jun 20, 2013
Mexican major retailer Organizacion Soriana (Soriana) has signed a new contract to deploy Pricer's scalable Electronic Shelf Label (ESL) solution in at least 120 additional stores.
The deal was signed for SEK30m ($4.6m). Initially, Pricer will deploy the ESL system in 27 Soriana stores during the second quarter of 2013.
Pricer's ESL system is based on a two-way communication protocol to ensure a complete traceability, which is said to improve consumer benefit and store productivity.
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