date:Jun 19, 2013
rically weve asked customers why that is it is because we werent in the form factor that they were looking for at home. And that has led us over the last several years to really aggressively innovate into this space, providing more at-home opportunities in packaged coffee, Starbucks high-quality flavored coffees, increasingly things like VIA, and then a couple years ago on the K-Cup platform.
Mr. Alstead admitted Starbucks does not have aspirations to become a deep equipment company, but it do