date:Jun 19, 2013
f another customer occasion, another customer visit, he said. It is a very complementary consumption time to coffee.
Coffee to the American consumer tends to be busy and rapid and skewed toward the morning. Tea is a little more relaxing and Zen-like, and skews to the afternoon and evening and weekends, very complementary to that existing asset we have. With Teavanas capabilities around tea and our ability to bring beverage innovation in a focused way to tea, just as we have to coffee and now to