date:Jun 19, 2013
thirds of the people, 50 million to 60 million customers coming into our stores every week, many of those two-thirds of the people want food. Weve already acquired that customer. Theyve come in the store. They are interested in food. They are ready to give us money. And yet the barriers historically to us capturing more of that two-thirds have really been twofold, as we understand our customer.
Mr. Alstead conceded that in the past the food Starbucks offered did not meet the expectations of its