Starbucks’ food, tea strategy taking shape
date:Jun 19, 2013
after the youth market with caffeine beverages. Weve been very cautious representing what our concept represents.

Coffee and caffeine (has been) one of the most steady beverages for centuries. In fact, it has been around a long time. We are quite confident that in the right use among our customers that it is a very complementary, healthy beverage and not something we are concerned about with any regulations around. And again, I think it is largely about how we positioned our brand and our pro
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