date:Jun 19, 2013
Starbucks move into the food and tea categories is designed to increase check size and improve day-part performance, said Troy Alstead, chief financial officer and chief administrative officer for the Starbucks Corp. While the strategy may be simple, the scale of implementation is a significant undertaking for the company.
Mr. Alstead spoke about the companys strategy June 18 at the Jeffries Global Consumer Conference in Nantucket.
Since the difficulties of 2008 and 2009, we have really divers