Britain's grocery market polarisation intensifies
date:Jun 19, 2013
all saw their share dip.

Only No. 3 J Sainsbury bucked the trend, raisingits share to 16.7 percent with sales growth of 3.5 percent,ahead of overall market growth of 3.0 percent.

The continuing polarisation of the grocery market poses adifficult question for the big four retailers - how to maketheir offer appealing in an increasingly squeezed market, saidKantar analyst Fraser McKevitt.

Asda recently announced it is going toe-to-toe with Aldi onthe price of fresh food and produce, demonstrati
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