date:Jun 18, 2013
they want.
The American consumer wants instant gratification, Platerink said.
F.A.S.T., a liquid shot packaged in a 40 mL plastic PET bottle, targets consumers aged 18 to 44, with ages 24 to 35 serving as its sweet spot. Platerink said that the metallic package looks and feels like aluminum to engage with younger consumers and to stand out in the over-the-counter drug aisle.
Today, everything in the aisle looks exactly the same, she said. It doesnt really engage with those consumers.
Plater