date:Jun 17, 2013
The Coca-Cola Co.s latest digital campaign seeks to entice teens on the platform they know and love best their cell phones, tablets, computers and other digital devices.
The Ahh Effect is a series of 61 websites, starting with aah.com and adding an h to each URL until the maximum character count is reached, that feature games, films and images all designed to remind teens of the features that Coke offers.
For example, The Ice Toss game challenges users to launch ice cubes into a moving cup of