date:Jun 17, 2013
dulars within Wal-Mart stores. Modulars are displays organized in a self-contained section.
This is really the year of localization, he said. My goal (in food) is to have actually store-specific modulars across the key categories, and were making great progress there. In consumables, we really take a cluster approach. If you think about food, its very local, very neighborhood based, and very regional.
Using ice cream as an example, Mr. Mac Naughton said Wal-Mart looked at Nielsen Co. data and