date:Jun 14, 2013
Nigeria as the big prize. But Cameroon is also promising, with Euromonitor, the insights provider, forecasting that retail sales will rise from $221.1m last year to $561.1m by 2017.
Nevertheless, there are problems for FMCG companies seeking to break into the African market.
Izaskun Bengoechea, research manager for Euromonitor in Cape Town, noted that the region lacked strong formal retail organisation, and that while the growing middle class does hold promise, spending remains low by European