Morrison Supermarkets says catching up with rivals will take time
date:Jun 14, 2013
, northern England.

But it's going to be tough and it's going to remain tough until all these pieces start fitting together, he said.

Morrisons agreed last month to invest over 200 million pounds ($314 million) in a 25-year deal with online grocer Ocado that will see the firm start home deliveries by the end of the year.

However, some analysts have said Morrisons is overpaying and have questioned the length of the contract in a fast changing market. And while Ocado's shares have recently hit
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