date:Jun 13, 2013
ould offer a powerful block on the shelf for GoodBelly.
The new packages also more prominently display the word probiotic and play down messaging of digestive health. Beckman cited rising awareness and understanding about probiotic beverages, particularly as they relate to the benefits of the products, as reasons for the shift in branding.
Unlike its other products, GoodBellys new gluten-free offerings are made with a unique oat and contain no barley. Certified gluten-free by NSF International