date:Jun 13, 2013
have a dynamic impact on sales for the brand, which also recently unveiled a gluten-free sub-line and a new carrot/ginger flavor.
GoodBelly launched the transition to black packaging for its shot line about nine months ago, and Todd Beckman, co-founder and COO, said that the change propelled an eight-fold increase in sales of the products. The new look offered a premium look that stood out on the shelf among competing brands, Beckman said, and noted that the move to black for its quart sizes w