Annie’s hopes microwavable cups build on recent new product success
date:Jun 13, 2013
products that contain ingredients that many Annies-oriented consumers wouldnt be pleased with, he said. Weve now offered a certified-organic offering, and it is providing a lot of opportunities for consumers to trade up. In the natural channel, we are seeing very strong velocities on those items, particularly the honey item, which is going to be the best-selling item, and we are seeing velocities in those categories that are exceeding some of the velocities of our long-standing Bunny Graham item
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