Sainsbury outshines Tesco with sales rise
date:Jun 13, 2013
They had fallen initially after the sales numbers were published.

The performance is below par in terms of bricks and mortar core food sales ... We think the shares will continue the recent pause for breath, said Panmure Gordon analyst Philip Dorgan.

Sainsbury's, whose current grocery market share is at a decade high of 16.8 percent, just behind Asda, has also benefited from the success of its Brand Match pricing initiative, growth of own-brand sales and a big push into non-food areas such as
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