date:Jun 11, 2013
s under represented in mass channels and BG believes it is on-trend for shoppers at the likes of Wal-Mart Stores and Target Corp.
Mass is one of the most under-developed portions of the business: it was under 10% of 2012 net sales and is an area where we see significant opportunities, Wenner said. There is no reason why we can't beef up in mass.
In addition, Wenner suggested the company will be able to grow the brand by introducing different flavours. There are also potential growth opportunit