date:Jun 08, 2013
nvironment, says Larry Cooper, Group Marketing Manager for resource. Our 'Electrolytenment' communication campaign leads consumers along a path of discovery to a lifestyle of well-being by highlighting the brand's differentiating product benefits. The campaign includes lifestyle magazines and digital outlets, media integration with reality TV show, Project Runway, along with health and wellness partnerships.
As part of the product's multi-faceted national launch, actress Alyssa Milano, will off