date:Jun 08, 2013
ibuted a weak $25 million in sales during the year, K-Cups brewed up $290 million slightly short of the companys expectations, but still the segment powerhouse.
While as expected the growth rate has slowed, we remain bullish on K-Cups, Mr. Byrd said. New users continue to enter the category, and our relationship with Green Mountain Coffee remains strong.
Smucker plans to launch two new K-Cup varieties during fiscal 2014, in addition to expanding its premium offerings with a Dunkin Donuts Bake