date:Jun 08, 2013
When it comes to coffee, bigger isnt always better.
The J.M. Smucker Co. is backing away from bulk coffee while remaining full steam ahead on its K-Cup business.
Consumer preference in premium coffee continues to shift away from the bulk segment, said Vince Byrd, president and chief operating officer, during a June 6 call with financial analysts to discuss fiscal 2013 earnings. Accordingly, we have decided to exit our bulk coffee business by the end of the fiscal year.
While bulk coffee contr