date:Jun 08, 2013
is new or different than those with which they are familiar. If, for example, Ford were suddenly forced to call an Explorer a Robotically Assembled Ford Explorer, a buyer might think the car has been significantly changed, Hodges added.
We would consider other labeling options that are validated through consumer research and shown to have a potentially meaningful impact on knowledge and behavior, he continued. For example, the product would still be called Sirloin Steak, but additional inform