Self-diagnosed lactose intolerance drives sales of lactose-free dairy products
date:Jun 15, 2012
estimated to hit $650m by 2016.

Technological improvements

Author of the report, Julian Mellentin, told DairyReporter.com that growth in the lactose-free dairy market has been driven by two factors an increase in self-diagnosed cases of lactose intolerance and technological improvements.

The technology to manufacture lactose-free dairy products already existed, but they used to taste awful,said Mellentin.

With old lactose-free dairy product, they didnt taste good enough. It didnt taste nic
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