date:Jun 07, 2013
t 26 percent of Mondelez's EEMEA revenue in 2012 - or just short of $1 billion.
The company aims to make its products affordable to low-income consumers, for example by selling Oreos in packs of two rather than 12.
It also sells single sticks of gum in countries like Egypt and Morocco, which it plans to introduce into other markets.
Mondelez's chief executive said last month it expects to increase investment in emerging markets by $100 million this year and by up to $300 million in 2015.