date:Jun 04, 2013
ommunicates what our drinks and our brand are about.
The new ad is part of the Refreshingly Honest campaign that includes outdoor and in-store advertising. The video introduces the ingredients in a style that echoes the classic rhyme, This is the House that Jack Built. The storytelling in this video creates a familiar cadence and rhythm that is both simple and direct, just like the real, organic ingredients that we source from nature, said Honest Teas Vice President of Marketing Peter Kaye.