Johnnie Walker Brand Value Reaches $4.37B
date:Jun 04, 2013
wner Diageo says an emphasis on big ideas based on innovation, supported by the now iconic Keep Walking advertising campaigns mean Johnnie Walker has marched ahead of international rivals.

span style=font-family:arial,helvetica,sans-serifThe company adds taht growth of more exclusive variants such as Blue Label and the newly introduced Double Black, which commands a 20 percent premium over Black Label, has been a key feature this year while F1 sponsorship and the House of Johnny Walker initiat
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08/03 01:51