date:Jun 04, 2013
Johnnie Walker has extended its lead at the top of the BrandFinance Drinks 50 from $400m to $2 billion. The annual study, conducted by brand valuation agency Brand Finance, ranks the world's biggest drinks brands by their brand value. This year Johnnie Walker has seen its brand value increase by 80 percent to US$4.37 billion.
span style=font-family:arial,helvetica,sans-serifA glance at Diageos annual reports reveals the brand was valued at $1 billion when the company was formed in 1997. Brand o