date:Jun 04, 2013
Mintel found that North America and Europe led the way for new coconut water products launches in 2012, totaling 35 percent and 34 percent of global coconut water introductions, respectively. The natural and electrolyte-laden beverage has been particularly popular with natural foods consumers in the U.S. who often consume it as a sports drink.
Coconut water is doing particularly well in the US because both sports recovery drinks and vitamin-enhanced waters are well-establishedmuch more so than