Lower-calorie products driving growth, says HWCF
date:Jun 04, 2013
ompanies. Using information from the package labels and online sources, Hudson then categorised each product as lower-calorie or higher-calorie, based on specified calorie limits.

The criteria followed guidelines from the Childrens Food Beverage Advertising Initiative and the University of Minnesota Nutrition Coordination Center developed for a previous Hudson study. For example, to be considered a lower-calorie item, cereal and snack bars could not exceed 150 calories.

The Healthy Weight Co
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