Lower-calorie products driving growth, says HWCF
date:Jun 04, 2013
arlier than planned in connection with Michelle Obamas Partnership for a Healthier America.

Commissioned by the Healthy Weight Commitment Foundation (HWCF), the study analysed the 2006-2011 U.S. product and sales data of 16 member companies (including Coca-Cola, General Mills, Kellogg, Kraft Foods, Nestle USA, and PepsiCo). Hudson researchers found that lower-calorie products (classified using two different established nutrition standards) accounted for 82% of combined sales growth. In all, sa
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