date:Jun 03, 2013
t an all-time high.
In the U.S. over half of eating occasions are now a snack, he said. And better-for-you snacks is the fastest-growing segment of the U.S. snack category, projected to grow at a 5% compound rate over the current decade.
Noting nearly four decades have elapsed since Nature Valley crunchy granola bars first were introduced by General Mills, Mr. Mulligan said the company has expanded in the category with new varieties as well as new brands such as Fiber One, as a source of fiber