General Mills’ Mulligan says slide in food sales volume has ended
date:Jun 03, 2013
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These categories are on trend with consumer demand for great tasting foods that are nutritious, affordable and easy to prepare, he said. In our core U.S. market these products are found in 60% or more of households nationwide.

The five categories account for about two thirds of General Mills worldwide sales, Mr. Mulligan said.

We see excellent growth prospects in each of these platforms moving forward, he said.

Turning to the categories one at a time, Mr. Mulligan began by acknowledging
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