General Mills’ Mulligan says slide in food sales volume has ended
date:Jun 03, 2013
which is a historically high level. And as a result there was mid-single-digit pricing across our categories. Now that happened at the same time that the consumers were very stretched coming out of the recession and the combination of those two things the consumers found ways to economize, whether it was pantry de-loading originally, more efficient use of leftovers as the recession wore on especially with the pricing.

The good news is two things one, the economy looks like its stabilizing. Bu
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