date:Jun 03, 2013
has exceeded expectations, and TreeHouse will continue with the strategy.
He also said the company will continue to move as the category moves, regardless of private label coffees share of the overall market.
We would love to see it be a large portion of the category, but we also want to make sure that it is working within the category where everybody maintains good margins, Mr. Riordan said. What you really dont want to do is turn the category into a volume play.