date:Jun 03, 2013
n which we built this thing.
Mr. Reed said TreeHouse views single-serve coffees long-term prospects as being a multi-billion dollar category. There also is an opportunity with the category to expand beyond food retailers, he said.
For TreeHouse, this was the first product line that enabled us to move out of food brick-and-mortar retailers and go where coffee was being sold elsewhere, Mr. Reed said. And second, it enabled us to launch our first private label and control brands into the Internet