date:Jun 03, 2013
nd different from other private label efforts. Similar in that there was a substantial opportunity to create a private label presence, but different in that there was a specific date in which patent protections would expire and any and all private label coffee products would be able to hit the market.
In the year leading up to the launch, TreeHouse developed its technology and met with customers to determine how to best emulate the national brand, he said.
I think it was very important that w