date:Jun 03, 2013
r a cup of individually prepared pour over, high-tech siphon coffee, or old school espresso. Those prices are as much as triple the cost for an average cup of coffee and bean prices are at least 10 times more.
Sales are expected to climb as the U.S. job market improves and more Americans treat coffee as an experience rather than a utilitarian pick-me-up, said IBISWorld analyst Andrew Krabeepetcharat.
But experts also wonder if there will be enough demand beyond wealthy, urban enclaves to suppo