date:May 31, 2013
ll 100,000 cocoa farmers by 2016.
Hershey first launched CocoaLink in Ghana in 2011 with the Ghana Cocoa Board and the World Cocoa Foundation (WCF). According to the company, CocoaLink, more than 350,000 SMS messages have been provided at no cost to 18,000 cocoa farmers in more than 500 communities. More than 35% of CocoaLink users are women.
Hershey chief supply chain officer Terry O'Day said that CocoaLink messages are designed based on farmer surveys and are kept relevant through continual