date:May 31, 2013
eneficial effect from traditional plant breeding, he said. And itll take twice as long.
Those in the industry remember Monsantos ill-fated foray and say Simplots major challenge in avoiding a similar fate is ensuring its product is acceptable among growers, processors and, ultimately, people eating it.
Unless your customers are prepared to embrace this product, its not going to be successful, said Frank Muir, president of the Idaho Potato Commission that represents Idahos $3 billion industry.